Find each person’s “handle,” his weak point

The art of moving people’s wills involves more skill than determination. You must know how to get inside the other person. Each will has its own special object of delight; they vary according to taste. Everyone idolizes something. Some want to be well thought of, others idolize profit, and most people idolize pleasure. The trick is to identify the idols that can set people in motion. It is like having the key to someone else’s desires. Go for the “prime mover,” which isn’t always something lofty and important. Usually it is something low, for the unruly outnumber the well ruled. First size up someone’s character and then touch on his weak point. Tempt him with his particular pleasure, and you’ll checkmate his will.