Never exaggerate

It isn’t wise to use superlatives. They offend the truth and cast doubt on your judgment. By exaggerating, you squander your praise and reveal a lack of knowledge and taste. Praise awakens curiosity, which begets desire, and later, when the goods seem overpriced, as often happens, expectation feels cheated and avenges itself by running down the praised and the praiser. The prudent show restraint, and would rather fall short than long. True eminences are rare, so temper your esteem. To overvalue something is a form of lying. It can ruin your reputation for good taste, and — even worse — for wisdom.